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Highlights

BETA

This feature is in BETA, meaning the algorithms used to provide these results are constantly improving. These results might change.

Quality


I work for a large company and have been having major challenges with our marketing folks regarding a new and disruptive product.

Positive Review

Needless to say, i’m on page 6 and can tell you i’m already happy with the purchase!

Neutral Review

The author made a potentially boring topic extremely entertaining.

Neutral Review

Packaging/appearance


Thanks for packaging everything i needed to learn about marketing strategy in one quick read.

Positive Review

Competitiveness


Definitely a must read for small business owners and people thinking of starting a business.

Positive Review

Allan's book is a great intro to marketing and how it works in the real world.

Positive Review

I hope my competitors don’t find this book.

Neutral Review
Overview
  • How are reviewers describing this item?
    great, easy, small, good and new.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • Our engine has determined that the review content quality is high and informative.
  • Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 1.
  • Our engine has analyzed and discovered that 77.5% of the reviews are reliable.
  • This product had a total of 4,293 reviews as of our last analysis date on Apr 23 2021.
Details

BETA

This feature is in BETA, meaning the algorithms used to provide these results are constantly improving. These results might change.

Most positive reviewquestion

One of the best marketing books I have read. It really breaks down marketing into simple easy to follow steps to help grow your business.


Helpful Insights

BETA

This feature is in BETA, meaning the algorithms used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Amazon

    It talks about the importance of marketing in the first place, how to get specific about your goals, and lays out how easy success can be for you, if you just apply the information.


    Posted by a reviewer on Amazon

    I was going to do it all wrong.


    Posted by a reviewer on Amazon

    I nearly gave up after the first few pages because of the corny language such as don't read this book if you hate money.


    Posted by a reviewer on Amazon

    Their out-dated, college educated thinking just won't work.


    Posted by a reviewer on Amazon

    This book is 200 pages long, not 1, so i'm feeling a bit duped.


    Posted by a reviewer on Amazon

    It includes:- compelling and relatable examples weaved throughout- a step-by-step way forward- crisply, broken-out concepts- a 1 page marketing plan template (literally)- addresses (directly) all the objections and excuses for not executing, each step- a formula for a solid, unique, and methodical marketing (and entrepreneurial) start-up plani've read 100s of business books and 1,000s of articles and snippets on related topics.


    Posted by a reviewer on Amazon

    The approach is broken down in layperson’s terms.


    Posted by a reviewer on Amazon

    Get me in a conversation with someone and if i can help them, then they will sign up.

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