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Highlights
Quality
I work for a large company and have been having major challenges with our marketing folks regarding a new and disruptive product
Needless to say i’m on page 6 and can tell you i’m already happy with the purchase
The author made a potentially boring topic extremely entertaining
Packaging/appearance
Thanks for packaging everything i needed to learn about marketing strategy in one quick read
Competitiveness
Definitely a must read for small business owners and people thinking of starting a business
Allans book is a great intro to marketing and how it works in the real world
I hope my competitors don’t find this book
Overview
- How are reviewers describing this item?
great, good, new, easy and small. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has determined that the review content quality is high and informative.
- Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 4.
- Our engine has discovered that over 80% high quality reviews are present.
- This product had a total of 4,181 reviews as of our last analysis date on Apr 7 2021.
Helpful InsightsBETA
Posted by a reviewer on Amazon
Get me in a conversation with someone and if i can help them then they will sign up
Posted by a reviewer on Amazon
Asa sales consultant i read all the sales books that are published
Posted by a reviewer on Amazon
I nearly gave up after the first few pages because of the corny language such as dont read this book if you hate money
Posted by a reviewer on Amazon
Their outdated college educated thinking just wont work
Posted by a reviewer on Amazon
I was going to do it all wrong
Posted by a reviewer on Amazon
When i was looking for a marketing book to read this was the only one with barely any negative reviews and i definitely see why
Posted by a reviewer on Amazon
The approach is broken down in layperson’s terms
Posted by a reviewer on Amazon
Marketing is scary and business books either oversimplify it or make it daunting
Review Count History
Price History
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