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  • How are reviewers describing this item?
    great, new, ten, each and many.
  • Our engine has profiled the reviewer patterns and has determined that there may be deception involved.
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  • Our engine has analyzed and discovered that 62.5% of the reviews are reliable.
  • This product had a total of 16 reviews as of our last analysis date on Dec 8 2018.
Reviews Summary

Ideal for the marketeer

An easy read with plenty of examples and detailed elaboration of the 'ten types' this was an excellent read and offers those start up businesses with a basis on innovation a comprehensive guide and working examples for the journey ahead i will continue to use this book as a reference for the bumpy road ahead this is the outstanding book on innovation for many years and will quickly become the standard reference

Purchased with a view to a studen course on creativity, but would really need to be part of a specialist marketing course

Great book, great structure

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