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Pros & Cons
Pros
Michael has bottled his own uniqueness, turned it into words. Michael frequently brings up relevant science/neuroscience to drive home his point.
This book delivers! I would say yesssssss out loud while reading it. Highly recommended.
Cons
The author tries to shock-and-awe the reader with unexpected words and faux-science, and fails for the more serious.
Highlights
Quality
His authenticity shines on the page and live
So many excellent thought starters and applicable content
Unlike most marketing books i blew through this one in about a week
Your innate negativity bias has become as deep as a trench on the western front and attempts to changing this status quo have ... Read More
Price
Patton’s rallying speech is more than worth the price of the book
Competitiveness
Full of simple examples on how to use this powerful emotional vs rationale skill to move companies consumers and even family to... Read More
Overview
- How are reviewers describing this item?
great and own. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has determined that the review content quality is high and informative.
- Our engine has discovered that over 90% high quality reviews are present.
- This product had a total of 72 reviews as of our last analysis date on Apr 6 2024.
Helpful InsightsBETA
Posted by a reviewer on Amazon
Its a wonderful permission to get a plan together and then get out of our head an into our hearts
Posted by a reviewer on Amazon
Literally would say 34yesssssss34 out loud while reading it
Posted by a reviewer on Amazon
My coworkers are all sick of hearing me reference it
Posted by a reviewer on Amazon
Im on page 162 and im grateful this author spoke about what really matters in the world of advertising story telling basic human communication connection
Posted by a reviewer on Amazon
The business world had bombarded us with data points benchmarks kpis ctrs and every other acronym to 34measure34 it feels like our conversations are filled with jargon instead of humanity
Posted by a reviewer on Amazon
The writer does have an advertising background so im not surprised at his candor ability to ask the sort of questions that ground the reader deeper into the book premise
Posted by a reviewer on Amazon
Both your immediate coworkers and the folks who sign your checks
Posted by a reviewer on Amazon
I was a client of michaels
Review Count History
Price History
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