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Highlights
Quality
His knowledge and experience in behavioral psychology is invaluable and brings a fresh perspective to product development
As a product guy ive read my share of innovation books and this one is in my top 10
Matt may be a teensy bit too hostile towards advertising for my taste after all ones experience of a product is heavily shaped... Read More
Thinking through product development with the ultimate behavior change youre looking for and thinking through what drives those... Read More
Competitiveness
We have steep competition from other products as well as users own procrastination
It lays out in laymans terms lessons that i struggled to internalize for years
Overview
- How are reviewers describing this item?
matt, behavioral, new, practical and great. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has determined that the review content quality is high and informative.
- Our engine has discovered that over 80% high quality reviews are present.
- This product had a total of 97 reviews as of our last analysis date on Jan 11 2022.
Helpful InsightsBETA
Posted by a reviewer on Amazon
Matts personality shines through the pages so it feels like youre sitting and talking together instead of paging through a book
Posted by a reviewer on Amazon
This showed up in audible yesterday and for some reason it just screamed at me to buy it
Posted by a reviewer on Amazon
The author is funny and makes some pretty weighty topics approachable for people who aren’t grounded in statistics or psychology
Posted by a reviewer on Amazon
Or rather the information within was not
Posted by a reviewer on Amazon
For executives and other leadership roles well maybe buy this book anyway
Posted by a reviewer on Amazon
Its super hard to build products
Posted by a reviewer on Amazon
I’ll admit that i finished my copy and left it on a plane wasnt a fun flight
Posted by a reviewer on Amazon
There is no point in spending a fortune optimising everything higher up the purchase funnel if the final experience of using the product does not create the emotional value and behaviour which you need
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