Posted by a reviewer on Amazon

I would have given five stars if the case studies included proper measurement

Posted by a reviewer on Amazon

The author should write a chapter examining scenarios where service design was not successful and why

Posted by a reviewer on Amazon

Heres how jeanne liedtka andrew king and kevin bennett frame the information insights and counsel they provide in this brilliant book in the spring of 2010 the design management institute dmi and researchers at the university of virginias darden school of business a team that included us launched a multistage research program to assess the prevalence and impact of design thinking in business organizations

Posted by a reviewer on Amazon

These are among the dozens of business subjects and issues of special interest and value to me also listed to indicate the scope of the books coverage

Posted by a reviewer on Amazon

Obviously it would be a fools errand for any reader to attempt to adapt and adopt all of the material provided

Posted by a reviewer on Amazon

To those who found this book as valuable as i did i presume to recommend another rotman on design the best on design thinking from rotman magazine coedited by roger martin and karen christensen published by university of toronto press

Posted by a reviewer on Amazon

It needs to be told as a story as are the other nine cases to better involve the reader

Posted by a reviewer on Amazon

I definatly recommrnded this book