Absolute best read for women wanting more I fo on $$$$

Absolute best read for women wanting more I fo on $$$$  Read Less

I am constantly on the lookout for any books or resources that make the topic of investments simpler but not lose out critical...  Read More

I am constantly on the lookout for any books or resources that make the topic of investments simpler but not lose out critical details. In general I am a fan of the type of books that emphasize simpler rules versus more complex ones, and that are based on a very solid theoretical foundation. It's hard to find approaches and books that manage to do both. It's even harder to find a book that's directed to women specifically that manages to accomplish this balance. Smart Women Love Money manages to accomplish all three with grace and balance. As others have pointed out, Ms. Finn comes to the task with impressive credentials and industry experience. What I loved most about her book, in addition to the obvious highlights such as the focus on common sense investing principles, are the excellent metaphors, analogies and arguments she uses to make her case and drive her points home.Investing books too often highlight the importance of winning, or maximizing returns with a one-pointed focus. My experience suggests that this approach doesn't resonate with women and subtly encourages the status quo where they continue to manage by inaction and default, much to their detriment. In contrast, Ms. Finn uses highly salient and visceral examples and arguments to make her case. For example, to help women understand why neglecting the impact of inflation is fatal, she makes the case that keeping money in cash in the long term is like living in 2017 on a 1970's budget. It's brilliant, simple and relatable for anybody. Another example? She compares the different views of men and women on money with the metaphor that men view money as a river, i.e., a flowing replenishable resource, vs women who view it as a lake, i.e. as a static and nonrenewable resource. This is a powerful and visceral way of showing this stark difference. These are just two examples but there are many more in the book.Her main points are that women should not ignore investing, that investing is not hard or complicated to get pretty solid returns, and that there are just five simple steps to do to get anyone started. As someone with an MBA in Finance from a great school known for its finance contributions, and with twenty years in financial services, I could not agree with her more. As a woman who still finds the landscape sometimes too confusing and complex, I greatly appreciate the simplicity and calmness she brings to the task. Highly recommended!  Read Less