Posted by a reviewer on Amazon

The world has changed and now with social media and the ease of getting a message out into many mediums more and more of the advertising messages we receive are written by people with no advertising background

Posted by a reviewer on Amazon

People in my ad club know im a sucker for good books on advertising—both the creative and strategic informative ones and the biographical or works from top ad men and women

Posted by a reviewer on Amazon

This little ditty seducing strangers the little black book of advertising secrets by joshua weltman workman 2015 is a gem for the copywriter—the new and aspiring writer as well as the one whos already making words pay off

Posted by a reviewer on Amazon

Condensed and forthright youll get solid material on how the ad game works and tapping into the consumer psyche

Posted by a reviewer on Amazon

When you can get virtually zero responses and then recordbreaking overwhelming traffic to the same product simply by changing your headline well… that pretty much sums up the power of effective copywriting

Posted by a reviewer on Amazon

Great info more of a guru type info that will challenge you to think for yourself and the brand youre vying to develop

Posted by a reviewer on Amazon

It truly dissects the success of all major advertisements

Posted by a reviewer on Amazon

However this book is not about how to do ads for the don draper advertising is king era