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Please note: The content is generated by an AI language model based on reviews. We are constantly improving the accuracy, however, its outputs may contain errors or offensive content from certain reviews. Please report any errors or offensive content to us. Also, please note that we will not collect your questions unless you click the thumbs up/down button to provide feedback. The answers displayed will be stored by us so if another Fakespotter asks a similar question we can provide them an answer faster. Your feedback will only help us make Fakespot Chat better! By using Fakespot Chat, you agree to Fakespot's terms of use and privacy notice.

Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality


I took a chance and am extremely happy with the results


But as far as the product itself the color is gorgeous and the formula is great not too thick and not too thin

Price


The price is the same online as it is in your local beauty store so that’s a plus

Competitiveness


I have used other brands but this one exceeded my expectations

Overview

  • How are reviewers describing this item?
    color, black, dark, purple and long.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • Our engine has discovered that over 90% high quality reviews are present.
  • This product had a total of 1,312 reviews as of our last analysis date on Nov 12 2020.

Helpful InsightsBETA

The AI used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Amazon

    I’m giving it 4 stars because it did not have a shampoo


    Posted by a reviewer on Amazon

    As for the color it is very dark burgundy super dark brown on fully grey hair though it looks black on the rest of the black hair


    Posted by a reviewer on Amazon

    So like many other reviewers this is messy


    Posted by a reviewer on Amazon

    This color is almost black with purple accents


    Posted by a reviewer on Amazon

    I purchased the amethyst black color at a local store


    Posted by a reviewer on Amazon

    However i stuck it out and at the end of the 30 minutes the dye was definitely purple on my head


    Posted by a reviewer on Amazon

    Its exactly like the pictures on the box


    Posted by a reviewer on Amazon

    Didnt last long at all wash off super fast

Review Count History
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Please note: The content is generated by an AI language model based on reviews. We are constantly improving the accuracy, however, its outputs may contain errors or offensive content from certain reviews. Please report any errors or offensive content to us. Also, please note that we will not collect your questions unless you click the thumbs up/down button to provide feedback. The answers displayed will be stored by us so if another Fakespotter asks a similar question we can provide them an answer faster. Your feedback will only help us make Fakespot Chat better! By using Fakespot Chat, you agree to Fakespot's terms of use and privacy notice.