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Beyond the product topics, they explore different roles and titles as well as a nice chapter on planning your own career path.
I think this should be required reading for anyone with product in their title.
It does have some good information in part 2 about coming up with ideas, evaluating them, and planning the product development.
Product management is a vast topic that encompasses the technical, leadership and managerial skill set required of a product ma... Read More
Competitiveness
The one drawback in the book is that it treats product management as a product discipline rather than a customer needs/wants an... Read More
Brian has vast experience as a practioner across dozens of companies and products, together with his abilities as an author.
As they continue, “it’s the only role in a company that grasps all aspects of the business, including customers, the market, co... Read More
Overview
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great, new, good, important and easy. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has determined that the review content quality is high and informative.
- Our engine has discovered that over 90% high quality reviews are present.
- This product had a total of 230 reviews as of our last analysis date on Mar 4 2021.
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Most positive review
Great introduction and overview for those like me who are new to product management but have consulted with CEOs and worked in ... Read More
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Posted by a reviewer on Amazon
For dummies is a kind of misleading.
Posted by a reviewer on Amazon
Lawley and shure have taken a complex role and distilled it down into its essence, so the reader can get their arms around the role of product management.
Posted by a reviewer on Amazon
It also provides a 50,000 foot view to help anyone see what it is required to make a product or service successful.
Posted by a reviewer on Amazon
Regardless of how your company is organized, pm for dummies can be a pocket guide to ensure all aspects related to defining, delivering, marketing and supporting a product or service are covered.
Posted by a reviewer on Amazon
This book is a good check list and reality check for anyone in product management, regardless of how long you've been performing the role.
Posted by a reviewer on Amazon
However, after being asked by my employer to learn about product management (because it does indeed apply to service industries) i grabbed a copy of this book and was blown away at how much i was able to learn.
Posted by a reviewer on Amazon
Anyone in a company or organization who sells products or services should pick this up as an intro to doing their own jobs better.
Posted by a reviewer on Amazon
This book is for every product manager – a newbie or career veteran who manages a group of product managers.
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