This book gives a layman's overview of predictive analysis. It is a must read for anyone who wants to understand how big data and analytics is rapidly changing the world we live in.

Siegel is one of the masters of predictive analytics -- the fine art of putting together scraps of information about groups to predict the behavior of group members. Siegel makes the topic fun to read and easy to understand. Well written and clear, fa...  Read More

Highly recommend. Well written, clearly explained. Excellent explanation.

Good book, recommended for beginners and advance practitioners. Great book for the basics.

This reads like one giant sales brochure about why you need predictive analytics. Way too basic to be of any use. Too much fluff.