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  • How are reviewers describing this item?
    great, color, easy, thick and good.
  • Our engine detects that in general the reviewers have a neutral sentiment.
  • Our engine has profiled the reviewer patterns and has determined that there may be deception involved.
  • Our engine has determined that the review content quality is low.
  • Our engine has analyzed and discovered that 64.6% of the reviews are reliable.
  • This product had a total of 125 reviews as of our last analysis date on May 13 2020.


Most positive reviewquestion

This brand saves my life for when I do my hair!

Least positive reviewquestion

Buen producto llegó rápido

Most authentic reviewquestion

Works wonderfully. If you are a consumer purchasing this for the first time don't forget to pick up a 30g (1oz) pack of lighten...  Read More

Least authentic reviewquestion

I used this with dark blonde Pravana in a 1:1 ratio and left on for 45 minutes. This is a thick developer and it covered all m...  Read More

Helpful Insights


    Posted by a reviewer on Amazon

    Only works with the normal color dyes not the crazy vivid colors.

    Posted by a reviewer on Amazon

    It worked okay despite all my preemptive precautions it still left my hair with a straw-like dry feel and took 2 runs to get it as light as i was expecting.

    Posted by a reviewer on Amazon

    I'm not removing a star simply because i feel it was more a personal mistake and i should have gotten stronger developer but other than that it worked fine and mixed well with the lightener.

    Posted by a reviewer on Amazon

    This order was correct this time.

    Posted by a reviewer on Amazon

    The time before i ordered it, the company sent me zero lift not 20 volume.

    Posted by a reviewer on Amazon

    However they returned it and i just ordered a new one from the same company.

Review Count History
Price History