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  • How are reviewers describing this item?
    curly, great, soft, good and dry.
  • Our engine detects that in general the reviewers have a neutral sentiment.
  • Our engine has profiled the reviewer patterns and has determined that there may be deception involved.
  • Our engine has determined that the review content quality is low.
  • Our engine has analyzed and discovered that 77.5% of the reviews are reliable.
  • This product had a total of 339 reviews as of our last analysis date on Mar 12 2020.


Most positive reviewquestion

Perfect for my granddaughter extremely curly hair.

Least positive reviewquestion

Not enough review data to provide meaningful insight.

Most authentic reviewquestion

Can't do without this product. Keeps my curly hair looking healthy.

Least authentic reviewquestion

I have impossible hair. Thinning dry frizzy gross. If I use this with an oil like Davines or the Oribe it actually looks soft a...  Read More

Helpful Insights


    Posted by a reviewer on Amazon

    After shampooing and regular conditioning, i apply this leave-in conditioner, then a styling cream, then a nugget of ouidad clear control pomade.

    Posted by a reviewer on Amazon

    The only thing is it smells terrible.

    Posted by a reviewer on Amazon

    However, the bottle it arrived in was broken, and the spring-loaded top does not pop up.

    Posted by a reviewer on Amazon

    This makes for an inconvenient moment of unscrewing the top and fishing out the product.

Review Count History
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