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Pros & Cons
pros
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pros
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Effectiveness
Customers are highly satisfied with the effectiveness of the air filters in improving indoor air quality, as noted by a reduction in allergens and pet dander. The filters have been successful in handling multiple large dogs' worth of shedding and allergens.
neutral
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neutral
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Value For Money
Customers have mixed opinions on the value for money of these air filters, but generally positive. Most agree they offer good value compared to other brands and are pleased with their purchase price. However, some customers mention that while the filters work well, they need to be replaced frequently.
Filter Thickness
Customers generally have positive opinions about the filter thickness of Nordic Pure 16x25x1 Pleated MERV 12 Air Filters. Some customers mentioned that they are thinner than expected but still effective in capturing dust and particles efficiently. Others noted that the filters are a good value for their reasonable price and have high performance.
Air Quality Improvement
Customers have generally positive feedback regarding the air quality improvement provided by the Nordic Pure MERV 12 Air Filters, with some noting a significant difference in their home's air quality after use. The filters effectively trap dust, allergens, and pet hair, resulting in less frequent dusting and improved allergy symptoms for many users. However, some customers mentioned that they need to be replaced more frequently than other filters due to the increased effectiveness.
Merv Rating
Customers generally have a positive sentiment towards the MERV rating of these air filters, with many noting that it effectively traps smaller particles than lower rated filters. Some customers have mentioned the high price point but also appreciate the significant reduction in allergens and improved air quality. A small group of customers had concerns about potential mislabeling or receiving incorrect MERV ratings.

Highlights
Quality
The filter itself is very good quality.
They are extremely rigid and well built.
No matter how good your home ac furnace filter is though, you should open a window every now and then to ensure voc's that can'... Read More
The filter frame, while cardboard, doesn't flex or collapse with a large negative pressure load.
Price
Great value for the money as these work great !
But at this price it's well worth it as i noticed the difference in my sinuses in the first week i used them.
Unfortunately every time i go back to order the price goes up.
It was more cost effective than purchasing additional or oversized air purifiers for my home, and added no additional maintenan... Read More
Shipping
Arrived on time and in perfect condition.
Filters arrived in a timely manner, no damage to box, filters in perfect order.
First most stores didn't have the same bulk package option, which was very nice to keep shipping down.
Packaging/appearance
Also a big plus that the filters were well protected in sturdy packaging!
The box of 12 is very sturdy (for shipping) and contains the individual filters unwrapped, which i like to reduce packaging waste.
Also, to those complaining about the lack of print on the filters detailing the merv rating that’s unfounded as the package (bo... Read More
” the box nor the filters were damaged, the filter was < 1/2” in width shorter than old filter n sturdy describes the construction.
Competitiveness
The filters are still worlds better than all of the low to mid-tier ones that you'd get at a hardware store.
I bought these on a whim because they were less expensive than the regular brand i buy.
For this box of filters i couldn't find this brand in stores but i compared similar merv ratings, which every store does differ... Read More
The price is substantially less than you'd pay for the 3m 1500 rated ones from a big box home store.
Overview
- How are reviewers describing this item?
quality, good, great, nordic and pure. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has discovered that over 90% high quality reviews are present.
- This product had a total of 6,952 reviews as of our last analysis date on Mar 26 2025.
Helpful InsightsBETA
Posted by a reviewer on Amazon
However they need replacement a bit sooner than other brands and some arrived slightly bent
Posted by a reviewer on Amazon
More pleats is less resistance and more filtration
Posted by a reviewer on Amazon
Less than 24 hours in a non1day area
Posted by a reviewer on Amazon
I’ve taken plenty of pictures to show the differences and the opening to the exchanger is still covered
Posted by a reviewer on Amazon
However it’s important to note that you don’t want a 100 sealed system as that caused too much resistance and would shorten the life of the blower
Posted by a reviewer on Amazon
With a higher merv filter you’re also getting benefits for air quality but when building these systems hvac installers are only concerned with debris in the ventilation
Posted by a reviewer on Amazon
Also to those complaining about the lack of print on the filters detailing the merv rating that’s unfounded as the package box they come in says what merv rating and size they are
Posted by a reviewer on Amazon
This is an unfounded fear in my opinion
Review Count History
Price History
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