Love it smells really good i was a bit nervous considering how pricey some of these beard products can be, it's hard to tell the difference sometimes between dove soap in a bottle and the real deal

This one has a nice smell - a nice rich earthy smell but that doesn't make you smell as if you've fell in a compost heap, good feel to the soap and seems to help keep the locks feeling smooth

Or it could all just be a placebo, so far though it's a good product that i've probably be using again, or until the next advert convinces me of the next big thing in beard care