Posted by a reviewer on Amazon

Her lovebased copywriting system walks you through stepbystep how to write effective copy

Posted by a reviewer on Amazon

Its like a copywriting course in a book

Posted by a reviewer on Amazon

I especially love the chapter on how to apply her system to all your marketing sales letters emails landing pages

Posted by a reviewer on Amazon

If youre someone who is a heartbased entrepreneur who struggles with getting around to writing copy who feels an icky feeling at the pit of her stomach when its time to create sales letters or marketing campaigns or if you feel like you have to choose between writing hot copy that sells vs

Posted by a reviewer on Amazon

Theres even a special section on adding your personality to your writing

Posted by a reviewer on Amazon

I really appreciate the authors approach and moving away from fearbased marketing tactics

Posted by a reviewer on Amazon

There is an easytofollow structure with exercises after each section

Posted by a reviewer on Amazon

And best of all micheles reminder to stay away from exaggeration and write from a lovebased perspective rings true