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Overview
  • How are reviewers describing this item?
    great, color, good, blonde and black.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 16.
  • Our engine has discovered that over 90% high quality reviews are present.
  • This product had a total of 132 reviews as of our last analysis date on Jul 1 2019.
Details

BETA

Most positive reviewquestion

Works great and smells great.

Least positive reviewquestion

Not enough review data to provide meaningful insight.

Most authentic reviewquestion

Works just as it is supposed to!

Least authentic reviewquestion

Not enough review data to provide meaningful insight.


Helpful Insights

BETA

    Posted by a reviewer on Amazon

    Purchased for an elderly friend who, because our neighborhood beauty supply store has closed, can no longer purchase it easily herself.


    Posted by a reviewer on Amazon

    It got lighter a lot lighter but not light enough for purple.


    Posted by a reviewer on Amazon

    I put purple dye and it just made me hair look black.


    Posted by a reviewer on Amazon

    It was a dark brown color and my roots were a 1b if your familar woth that color.


    Posted by a reviewer on Amazon

    The reason why it wasnt a 5 star was because the product came and it was spilled all over the packaging and box.


    Posted by a reviewer on Amazon

    I have black hair so the first time i bleach my hair it lightens it to a soft red, by the second time it’s a pretty light blonde.


    Posted by a reviewer on Amazon

    I heard about it from a video on youtube.


    Posted by a reviewer on Amazon

    We left it on a total of 20 minutes and her hair was a very light blonde, with some light yellow tones left.

Review Count History
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Price History
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