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  • How are reviewers describing this item?
    purple, color, great, yellow and brassy.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • Our engine has discovered that over 90% high quality reviews are present.
  • This product had a total of 1,056 reviews as of our last analysis date on Dec 11 2019.


Most positive reviewquestion

The product does get the job done, being as it’s supposed to be sulfate and paraben free my hair does feel much drier then befo...  Read More

Least positive reviewquestion

Wasn’t sealed

Most authentic reviewquestion

I recently got blonde balayage and this product makes them to keep the color that I got at the salon. I am really happy how it ...  Read More

Least authentic reviewquestion

Not enough review data to provide meaningful insight.

Helpful Insights


    Posted by a reviewer on Amazon

    It turns my naturally white hair a lavender purplish blue.

    Posted by a reviewer on Amazon

    Everywhere i go people compliment the my hair and ask me where i got it done, how much did it cost etc.

    Posted by a reviewer on Amazon

    It's quite stretchy like slime.

    Posted by a reviewer on Amazon

    It isn’t as drying as other purple shampoos.

Review Count History
Price History