My blonde is brighter, lighter and looking more like it used too. As a natural blonde that sometimes adds some additional highlights (but not for the last 3 years), blonde hair is a thinner shaft than most other colors.

Shampoo and conditioner are great on their own. I'm not sure how well this actually lightens my hair. But i like the way it smells.

Go blonder works well. I am surprised it’s so reasonably priced, yet so effective. It costs a fair amount for a small tube, which is the only real complaint.

Save the money and go to an actual hairdresser to lighten your hair. This is not effective or nourishing. The conditioner is way too light.