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  • How are reviewers describing this item?
    blonde, dry, natural, little and brown.
  • Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 52.
  • Previous analysis of this listing was an C grade.
  • Our engine has profiled the reviewer patterns and has determined that there is high deception involved.
  • Our engine has analyzed and discovered that 59.5% of the reviews are reliable.
  • This product had a total of 1,074 reviews as of our last analysis date on Oct 7 2019.


Most positive reviewquestion

Love this shampoo for my hilighted hair

Least positive reviewquestion

Not enough review data to provide meaningful insight.

Most authentic reviewquestion

Great for lighting. Saves trips to the Salon

Least authentic reviewquestion

Good pridcutv

Helpful Insights


    Posted by a reviewer on Amazon

    If you usually have your hair dye, this product may damage the color effect.

    Posted by a reviewer on Amazon

    All of the girls complaining on here that this fried and damaged their hair probably overused the product.

    Posted by a reviewer on Amazon

    Maybe could work better if you use hair dryer after spray and don’t care about the damage.

    Posted by a reviewer on Amazon

    Bleaching is horrible for my hair and i’ve never liked the outcome that much.

    Posted by a reviewer on Amazon

    Also, spraying it on doesn’t give you much precision if you want highlights or blonde in certain areas.

Review Count History
Price History