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  • How are reviewers describing this item?
    great, dark, blonde, brown and bleached.
  • Our engine detects that in general the reviewers have a mixed positive and neutral sentiment.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • Our engine has discovered that over 90% high quality reviews are present.
  • This product had a total of 40 reviews as of our last analysis date on Sep 11 2016.
Reviews Summary

It didn't leave my hair looking brassy and it didn't dry my hair out

I was sick of paying so much to get my hair bleached at a salon, and being as my hair is dyed silver, the cost to maintain it was getting too high

My hair lightened very evenly and sustained very little damage, unlike when it was salon bleached, and the bleached hair was able to pick up the silver dye well, meaning it would work great with brighter/darker dyes even more so

I loved it even though i still have an orange tint it got rid of the medium brown hair i had must for those with dark hair that want to add some color! i've used many bleaching kits in my day, and this is the only one to not destroy my hair and make it feel like straw

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