B

Fakespot review grade

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Works perfectly when paired with the developer from the same brand

I have used many different bleaches but this was definitly works the best

The problem is not with the product the problem is with the person applying the product onto hair with clear colour build up an... Read More

I used with the 40 developer from same range

This was a very good purchase at an excellent price

Did have a little breakage but i think that may be where i covered the previously bleached hair

Great price for 6 x 400ml bottles definitely recommended

Great shampoo for long tangly hair best used with loreal detangling conditioner

How are reviewers describing this item?
good, great, blonde, colour and dark.

Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.

Our engine has analyzed and discovered that 76.2% of the reviews are reliable.

This product had a total of 4,550 reviews as of our last analysis date on Nov 20 2021.

The AI used to provide these results are constantly improving. These results might change.

Posted by a reviewer on Amazon

You have to buy the jerome russel developer separately and it recommends not to use another brand

Posted by a reviewer on Amazon

Turned a brunette with grey into a blonde then turned the blonde into silver

Posted by a reviewer on Amazon

The product was great but the box was crushed at the top when delivered