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Invisible Influence: The Hidden Forces that Shape Behavior

Invisible Influence: The Hidden Forces that Shape Behavior

Sold by Jonah Berger
Company Product Reviews Grade:B

In category Business & Money


Fakespot Review Grade

A
Our analysis detected over 90% high quality reviews


Analyzed on:Jul 29, 2016
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Tw seal

You can trust the reviews of this product.

4.352424

Analysis overview

Our engine has discovered that over 90% high quality reviews are present.
This product had a total of 24 reviews on Jul 29 2016.
Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
Our engine has determined that the review content quality is high and informative.
Interesting tidbit: the most used word by reviewers is influence.
How are reviewers describing this item?
social and invisible.

Reviews summary

Except that it’s wrong

” (inside book jacket)jonah berger cites his own research, research done by his colleagues, and other published research as well, illustrating their findings with interesting, surprising, and even startling, examples

As someone who believes that he is a logical and data-informed decision-maker, the author’s assertions were not always welcomed by me, especially his proposition that most of us are pretty good at noticing when others succumb to social pressure, but that almost all of us cannot see the same effect in ourselves (p

This book helps one consider effective ways to do so



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Fakespot Review Grade

A
Our analysis detected over 90% high quality reviews




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