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Highlights
Quality
Its exceptionally well written and you wont be disappointed
So we have to balance the old with the new the recognizable with the different
Youll find yourself nodding along with the stories of why people order things they really dont want at restaurants
Competitiveness
Which explains why gucci’s competitors sent free gucci products to snooki from jersey shore
The first portion of this book deals in the success of individual decisionmaking the second in cooperation and the final in competition
Helpful InsightsBETA
Posted by a reviewer on Amazon
Terry whalin is an editor and the author of more than 60 books including his latest billy graham a biography of americas greatest evangelist
Posted by a reviewer on Amazon
As someone who believes that he is a logical and datainformed decisionmaker the author’s assertions were not always welcomed by me especially his proposition that most of us are pretty good at noticing when others succumb to social pressure but that almost all of us cannot see the same effect in ourselves p
Posted by a reviewer on Amazon
The book is slightly complicated but that is because people are complicated and berger does not oversimplify
Posted by a reviewer on Amazon
Why people buy watches that dont tell time
Posted by a reviewer on Amazon
The media could not be loaded
Posted by a reviewer on Amazon
It turns out that’s not really true
Posted by a reviewer on Amazon
At the beginning of the book jonah berger makes a joke about the fact that most people don’t think they are influenced by others but by themselves
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