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  • How are reviewers describing this item?
    invisible, social and great.
  • Our engine has profiled the reviewer patterns and has determined that there is high deception involved.
  • Our engine has analyzed and discovered that 52.2% of the reviews are reliable.
  • This product had a total of 90 reviews as of our last analysis date on Jan 19 2019.
Reviews Summary

As a brand strategist who works with start-ups disrupting categories, this book really helped me see the importance of how to win space in these people's minds

The trick is, as jonah berger describes, to be optimally distinct -- familiar enough she'll trust it, distinct enough it will help her onw journey to be distinct

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