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Overview
  • How are reviewers describing this item?
    iconic, great, practical, new and good.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • Our engine has determined that the review content quality is high and informative.
  • Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 1.
  • Previous analysis of this listing was an D grade.
  • Our engine has discovered that over 90% high quality reviews are present.
  • This product had a total of 65 reviews as of our last analysis date on Mar 12 2020.
Details

BETA

This feature is in BETA, meaning the algorithms used to provide these results are constantly improving. These results might change.

Most positive reviewquestion

As someone that has always been interested in what differentiates one brand/product from another (in both business & personal e...  Read More

Most authentic reviewquestion

This book offers fresh thinking on how to unlock the potential of long-standing brands. Rather than seeing them as tired, Icon...  Read More


Helpful Insights

BETA

This feature is in BETA, meaning the algorithms used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Amazon

    I liked it, thus the 4-star rating.


    Posted by a reviewer on Amazon

    The examples quoted are delved in a lot of detail and broken down by the approach to make the readers correlate to their business scenarios and context.


    Posted by a reviewer on Amazon

    I've been in this game for about 20 years and this book is not just a road map for your advertising message.


    Posted by a reviewer on Amazon

    If you implement just one thing you learn from this book, it will be worth it.


    Posted by a reviewer on Amazon

    Unfortunately, that is not the case.


    Posted by a reviewer on Amazon

    The book then walks you through exactly what to do (and what not to do) to build an iconic brand, and includes examples of businesses both big and small that have done this, which was reminiscent of having a magician reveal how they did magic tricks.


    Posted by a reviewer on Amazon

    It's one of the books that you can read every year walk away with new revelations.

Review Count History
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