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How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing

How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing

In category Marketing & Sales


Fakespot Review Grade

A
Our analysis detected over 90% high quality reviews


Analyzed on:Sep 25, 2016
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You can trust the reviews of this product.

4.65.00.0

Analysis overview

Our engine has discovered that over 90% high quality reviews are present.
This product had a total of 31 reviews on Sep 25 2016.
Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
Our engine has determined that the review content quality is high and informative.
Interesting tidbit: the most used word by reviewers is book.
How are reviewers describing this item?
through, great, specific and creative.

Reviews summary

Hi i’m douglas burdett, host of the marketing book podcast and i’d like to tell you about the book “how to get a meeting with anyone: the untapped selling power of contact marketing” by stu heinecke

The term “contact marketing,” as explained in the book is “micro-focused campaigns to break through to specific people of strategic importance, often against impossible odds, to produce a critical sale, partnership, or connection

”in contrast to marketing to a group of people, contact marketing is for making contact with one specific person

And so that you won’t be like the proverbial dog that catches the car it’s been chasing and doesn’t know what to do once it’s caught it, the book then takes you through what to do (and what not to do) once you have scored that all-important meeting



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[["book", 145], ["marketing", 54], ["ideas", 42], ["how", 41], ["stu", 41], ["contact", 40], ["people", 34], ["through", 34], ["about", 34], ["great", 34], ["meeting", 33], ["anyone", 31], ["like", 28], ["sales", 28], ["who", 26], ["read", 22], ["meetings", 19], ["getting", 17], ["business", 16], ["bought", 15], ["his", 15], ["specific", 15], ["their", 14], ["well", 14], ["creative", 14], ["target", 14], ["author", 14], ["reach", 13], ["stu's", 13], ["many", 12], ["work", 12], ["books", 12], ["good", 12], ["liked", 12], ["walks", 12], ["actually", 11], ["back", 11], ["once", 11], ["selling", 11], ["world", 10], ["approaches", 10], ["think", 10], ["from", 10], ["using", 9], ["few", 9], ["give", 9], ["tips", 9], ["heinecke", 9], ["power", 9], ["reading", 8], ["focuses", 8], ["useful", 8], ["referred", 8], ["able", 8], ["audible", 8], ["interview", 8], ["takes", 8], ["t", 8], ["stunts", 8], ["including", 8], ["campaigns", 8], ["untapped", 8], ["plenty", 8], ["uses", 8], ["thanks", 8]]

Fakespot Review Grade

A
Our analysis detected over 90% high quality reviews




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