What does this mean?Highlights
Quality
I’d highly recommend hooked to anyone that is looking to increase customer engagement with their product
A very good book not only about apps but also much about the human mind choice and creating any product
An absolute mustread for anyone trying to build customer engagement for a service or product
Later in the book there is a chapter that deals with the ethical concerns of building an addictive product and an excellent cas... Read More
Packaging/appearance
What i loved most about the book is that nir doesnt waste time with fluffy introductions but tells you the essence right from t... Read More
Overview
- How are reviewers describing this item?
great, hooked, easy, good and model. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has determined that the review content quality is high and informative.
- Our engine has discovered that over 90% high quality reviews are present.
- This product had a total of 2,560 reviews as of our last analysis date on Mar 16 2021.
Helpful InsightsBETA
Posted by a reviewer on Amazon
Imo the material and content is not limited to software or product but can be applied in other aspects
Posted by a reviewer on Amazon
Uses lots of real life examples how winning products and services have been built by using humans behaviour why some worked but couldnt keep users interested and why some just were set up to fail
Posted by a reviewer on Amazon
Unless you want to know exactly how companies guide todays designers aka growth hackers to manipulate their end users in the fight over web traffic time spent on page and app addiction
Posted by a reviewer on Amazon
Dont use this insight to make your customers into addicts
Posted by a reviewer on Amazon
Recommend fully whether you’re a consumer or entrepreneur
Posted by a reviewer on Amazon
Social media companies and video game makers know these tactics already but nir wrote this book so everyone can build products that help people do what they really want but for the lack of good product design dont
Posted by a reviewer on Amazon
Really explains the process of being hooked into products and apps etc
Posted by a reviewer on Amazon
Hooked is a mustread for anyone building an app or social website
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