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Pros & Cons
Pros
Eyal meticulously breaks down each component, explaining how successful products seamlessly integrate into this model. The impact is so huge it can affect people positively and negatively and that empowers the creators and designers. It offers a fresh... Read More
The four phases of trigger, action, variable reward and investment have their own chapters and are all vital parts of how certain products are addicting. Nir delves into the psychology behind building habit forming products with the mindset of moral e... Read More
The hook model is a cycle that involves a trigger, an action, a variable reward, and an investment. It drives your user to engage with product and they comeback again and again. You can see from his examples and current standards in your own life how ... Read More
Cons
The idea of 'hooking' a user is strikingly similar to that of causing a user 'to be addicted' to your product. Eyal makes a number of assumptions about the benefits of technology here. As with any business book, one or two ideas wrapped in a lot of bl... Read More
I love this topic, but the book seemed extremely repetitive to me. I could forgive it of all of these inconveniences, but it commits one unforgivable the narrator is incredibly difficult to listen to.
Highlights
Quality
Great read for any product designer business analyst
As a product designer i’ve found it so useful
Its like a manual which you need to understand adapt to your product read and understand again apply to your product
Without this book i would be left with convoluted sources that dont quite encacpsulate everything a student needs to know about... Read More
Competitiveness
Great framework to approach building products2 proof of insight 910
Excellent book anyone who runs a business creates products or marketer
The hook model is the foundation for so many products today if you don’t follow something like this methodology your competitors will be
Its so frugal that you could have thougt of it almost like an intro to the topic
Overview
- How are reviewers describing this item?
great, hooked, model, good and easy. - Our engine has detected that the listing/variation has anomalous review count history. Please review the historical review count graph.
- Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 12.
- Previous analysis of this listing was an D grade.
- Our engine has profiled the reviewer patterns and has determined that there is high deception involved.
- Our engine has analyzed and discovered that 50.2% of the reviews are reliable.
- This product had a total of 8,668 reviews as of our last analysis date on Dec 15 2023.
Helpful InsightsBETA
Posted by a reviewer on Amazon
There were some things i am still not sure how to apply to my own personal situation
Posted by a reviewer on Amazon
A lot of this focuses on tech companies and how to connect with potential users online
Posted by a reviewer on Amazon
Like with all amazing books it is not a book which you just read and thats it
Posted by a reviewer on Amazon
The part that i didnt like was the limitation of copy that you can do
Posted by a reviewer on Amazon
I was trying to creating notes and suddenly i could not copy anymore
Posted by a reviewer on Amazon
Everything that everyone else has said before me is true
Posted by a reviewer on Amazon
The cycle goestrigger gt action gt variable reward gt investmentthe examples are interesting but otherwise i found the book kind of repetitive
Posted by a reviewer on Amazon
Without this book i would be left with convoluted sources that dont quite encacpsulate everything a student needs to know about ideating an impactful habitforming product
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