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I'd also recommend this book if you're doing your first trade show and you don't know what to expect, not only will this book take away the mystery, you will be more informed about how to conduct your business at a show than anyone else, and people will notice that
Though this book seemed a little more geared toward sales that do not directly reflect the industry i currently work for (clothing), it had some strong points and i have passed it on to my bosses who have regarded the book as a useful tool
Guerrilla trade show selling is packed with creative ideas that you can use to increase your sales at trade shows, no matter what your budget may be
Even if you are a one-person business staffing a card table at a county fair, this book can help you avoid the most common costly mistakes (like dealing with shippers and unions) improve your location (just by asking) gather more high-quality leads (by keeping good records) and close more sales (by properly following up)