Posted by a reviewer on Amazon

You can see content marketing today in all sorts of forms—from tweets and blogs to apps to live events that generate videos and multimedia

Posted by a reviewer on Amazon

Just ask hollywood movie studios

Posted by a reviewer on Amazon

At just over 200 hundred pages global content marketing is both an easy read and a handy reference something to dig into and also to refer back to for ideas presentations or conversation with colleagues

Posted by a reviewer on Amazon

The author points out many pitfalls in crosscultural disconnects and orchestrating headquarters and regional offices when content assumes a onesize fits all global context

Posted by a reviewer on Amazon

I had never heard of content marketing not to mention the term global content marketing

Posted by a reviewer on Amazon

Early on she updates us on the current state of the quickly changing global content marketing cycle around the original 4ps plan produce promote and perfect having morphed into solution value access education with a fifth add people

Posted by a reviewer on Amazon

Because she writes as if she were talking to you global content marketing is an easytoread book about a very complex topic

Posted by a reviewer on Amazon

Her experience and her unquenchable curiosity provides a wealth of knowledge that is applicable for any marketer let alone a global marketer