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Overview
  • How are reviewers describing this item?
    content, global, small, great and perfect.
  • Our engine has profiled the reviewer patterns and has determined that there is high deception involved.
  • This product had a total of 86 reviews as of our last analysis date on Oct 2 2019.
Details

BETA

This feature is in BETA, meaning the algorithms used to provide these results are constantly improving. These results might change.

Most positive reviewquestion

Fairly introductory, but still a great base of information to begin learning about global content marketing.

Least positive reviewquestion

Not enough review data to provide meaningful insight.

Most authentic reviewquestion

Not enough review data to provide meaningful insight.

Least authentic reviewquestion

Pam Didner manages to boil down the complex nature of content marketing and help you scale across regions. Didner helps cut th...  Read More


Helpful Insights

BETA

This feature is in BETA, meaning the algorithms used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Amazon

    You can see content marketing today in all sorts of forms—from tweets and blogs to apps to live events that generate videos and multimedia.


    Posted by a reviewer on Amazon

    Just ask hollywood movie studios.


    Posted by a reviewer on Amazon

    At just over 200 hundred pages global content marketing is both an easy read and a handy reference, something to dig into and also to refer back to for ideas, presentations or conversation with colleagues.


    Posted by a reviewer on Amazon

    The author points out many pitfalls in cross-cultural disconnects and orchestrating headquarters and regional offices when content assumes a one-size fits all global context.


    Posted by a reviewer on Amazon

    I had never heard of content marketing, not to mention the term global content marketing.


    Posted by a reviewer on Amazon

    Early on she updates us on the current state of the quickly changing global content marketing cycle around the original 4p's: plan, produce, promote, and perfect having morphed into solution, value, access, education with a fifth add - people.


    Posted by a reviewer on Amazon

    Because she writes as if she were talking to you, global content marketing is an easy-to-read book about a very complex topic.


    Posted by a reviewer on Amazon

    Her experience and her unquenchable curiosity provides a wealth of knowledge that is applicable for any marketer, let alone a global marketer.

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