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Highlights

BETA

This feature is in BETA, meaning the algorithms used to provide these results are constantly improving. These results might change.

Quality


I trusted them, and felt they have good quality products.

Positive Review

Plus this is a good product, hair conditioner is excellent!

Positive Review

It does not last quite as long as the quality salon job, but sure covers an inch or more of gray outgrowth!

Neutral Review

Price


Cost was great, about the same as walmarts.

Neutral Review

Competitiveness


Color has stayed longer than other brands.

Neutral Review
Overview
  • How are reviewers describing this item?
    color, brown, great, dark and blonde.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 1284.
  • Our engine has discovered that over 90% high quality reviews are present.
  • This product had a total of 13,734 reviews as of our last analysis date on Sep 29 2020.
Details

BETA

This feature is in BETA, meaning the algorithms used to provide these results are constantly improving. These results might change.

Most positive reviewquestion

I’ve been using this product for years and just love it easy to do it yourself and great results

Least positive reviewquestion

New to coloring at home. Easy to do. End results was great. Hair also was soft after the coloring.

Most authentic reviewquestion

First: I love this!3 years ago I got my hair dyed at a salon and told the woman that my father, sister, and grandmother are red...  Read More


Helpful Insights

BETA

This feature is in BETA, meaning the algorithms used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Amazon

    However, i'm glad it wasn't a breakable item because a delivery guy just threw it on the porch.


    Posted by a reviewer on Amazon

    Fortunately, this item only sat on the porch for 20 minutes before i realized it was there.


    Posted by a reviewer on Amazon

    My natural hair color is a dirty blonde color.


    Posted by a reviewer on Amazon

    The color came out very natural looking.


    Posted by a reviewer on Amazon

    I was nervous about coloring my hair, it's very fragile.


    Posted by a reviewer on Amazon

    The before on the left is after trying the “dark natural blonde” which is 2 shades darker than my natural hair.


    Posted by a reviewer on Amazon

    Only about a half-1 shade held.


    Posted by a reviewer on Amazon

    This time i tried the “light ash brown” and it’s finally noticeable but still looks more like a medium-dark blonde.

Review Count History
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Price History
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