Pros & Cons
Pros
It produces photos that are crisp and vibrant. The colors are beautiful, it resists fading. Epson's specs claim 150 years for my printer.
The difference between matte and glassy paper is important to note.
It is that versatile. That is really nice. Love the quality. That's what you want. Very satisfied.
Free stuff is always superior! Ordering the paper (and other printing supplies) from amazon gets it to me fast at a fair price.
Cons
However the inner and outer packing is also significantly lighter. Its perfectly fine as cardstock but horrible to print photos.

Highlights
Quality
The quality of the paper is just right for making cards and very reasonably priced.
I am very pleased with the pictures i have printed.
I use this when i want a good quality, weightier paper.
If you just need great quality prints on a fairly light paper, go with the 27 lb version.
Price
As an artist selling my prints, i use this paper a lot - prints beautifully and the price is definitely right on amazon.
Competitiveness
I use mine with a canon pxma mg 7120.
I've recommended it to others in my class touse for the same purpose.
I bought this paper with intent on using it for my quilling cards.
This paper worked with a kodak all-in-one printer.
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Photo printing can be tricky: printed colors, contrast and brightness may not be what you expected after viewing your photo on ... Read More
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Posted by a reviewer on Amazon
It does what its supposed to do on my hp printer and hasn't given me problems in printing the matte unlike the staples paper.
Posted by a reviewer on Amazon
I've seen a lot of reviews on here bashing this product and i can't for the life of me understand where they are coming from.
Posted by a reviewer on Amazon
Years ago tx film was my main film.
Posted by a reviewer on Amazon
Now, the same thing is happening to me with epson double weight matt paper.
Posted by a reviewer on Amazon
For my printer (hp) i generally load this one sheet at a time rather than a whole stack in the tray, just to make sure none of it slips.
Posted by a reviewer on Amazon
If it can be cheaper, it will be better.
Posted by a reviewer on Amazon
I've been using this specific paper for paper models of spacecraft, and it is thick and durable enough while retaining a sharp, printed image.
Posted by a reviewer on Amazon
Photo printing can be tricky: printed colors, contrast and brightness may not be what you expected after viewing your photo on your computer monitor.