Ive used this shampoo on my dogs for over 15 years and ive never experienced a shampoo that makes their fur softer or easier to comb through

Ive used several others always organicholistic but have never had such striking results shiny lush ultrasoft fur

The shampoo is quite dilute which i used to think was a bad thing but it lathers very well despite this and because its not so concentrated its easy to rinse out