Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World: Making Sense of Consumer Data in a Digital World (Que Biz-Tech)

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144Total Reviews

Marketing & Sales

A

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Chuck Hemann

2 Total Products

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World: Making Sense of...

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Sold by Chuck Hemann

B

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B

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Pros & Cons

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Pros

This book is an excellent primer for those who have been tasked with community management and analysis responsibilities. The book is wide-ranging without being superficial. You can get quick reference by jumping to nearly any chapter.

This is not just a book for measurement professionals - but anyone who wants to become better at our jobs and glean insights from all the data that is available to us. It's embarrassing how long it took me to write this review as this book has already... Read More

Cons

I read it in a two hour sitting, which is not something an analytics book should allow.

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Highlights

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Quality

Like many marketing scientists im doing my best to keep pace with the explosion of innovation in recent years

Less than 24 hours with the book and im already finding useful insights on my way into the office while sitting in the car i f... Read More

Note as mentioned i was provided a free copy and i am acquainted with the authors

With the different roles we have in my fortune 500 business its difficult to master all areas of analytics

Price

This is the rare volume that i consider to be a public service in terms of giving away so much knowledge for the price of a boo... Read More

Competitiveness

I use analytics daily for a variety of client brands

It is dangerous for a company to not pay attention to its customers

Overview

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social, new, useful, many and better.

Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.

Our engine has determined that the review content quality is high and informative.

Our engine has discovered that over 80% high quality reviews are present.

This product had a total of 144 reviews as of our last analysis date on Sep 5 2022.