Posted by a reviewer on Amazon

As someone thats worked with and championed the use of intelligent content for many years i can say with some confidence that the value propositions for embracing intelligent content are clear and compelling for example the concept of cope create once publish anywhere

Posted by a reviewer on Amazon

The why is apparent the how is not

Posted by a reviewer on Amazon

With this book the authors have gone a long way to providing wouldbe creators and users of intelligent content with what has long been missing a guidebook

Posted by a reviewer on Amazon

Let me start by seconding everything in the previous reviews

Posted by a reviewer on Amazon

Ive worked with lots of clients who know that the way their content is stored and served up sucks but dont really know what to make of structured or connected content and are probably silently hoping it will just go away

Posted by a reviewer on Amazon

Mike and carrie will help you make a case to these folks that connected content is not going anywhere and that if content publishers want to continue to stay relevant and in control of what they publish theyre going to have to pay more attention to how their content is put together as opposed to simply how it looks on the page

Posted by a reviewer on Amazon

This is not a book just for content strategists