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Fakespot Review Analyzer Report

Analyzed on:Jul 12, 2016
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Tread lightly, this product may contain a major number of unreliable or low quality reviews!

Analysis overview

Our engine has analyzed and discovered that 25.5% of the reviews are reliable.
This product had a total of 194 reviews on Jul 12 2016.
Our engine detects that in general the reviewers have a mixed positive and neutral sentiment.
Interesting tidbit: the most used word by reviewers is hair.
How are reviewers describing this item?
tried, honest, brown, better and great.
Our engine has detected product exchange for reviews. We believe these reviews are harmful for real consumers because of the inherent bias and our grade reflects that.
Our engine has profiled the reviewer patterns and has determined that there may be deception involved.
Our engine has determined that the review content quality is low.

Reviews summary

I applied it to my dry hair as directed and it made my hair appear thicker and for a while i was happy with the product

Until one day i applied the cuvva hair loss concealer and got caught out in the rain

My hair and scalp were wet and i began to feel just a tiny bit itchy

Mainly, i am assuming because this is a product that is not suppose to be used on wet hair

Review Count


Unreliable Reviewer
Reviewer Analysis:
✓ Overwhelming amount of positive reviews
✓ Language utilizes many superlatives or is suspiciously positive
✓ Correlation with other fake reviewers' profile data and language.

Unreliable Reviewer
Andy C.
Reviewer Analysis:
✓ Reviewer account looks to be generated by automation
✓ Correlation with other fake reviewers' profile data and language.

[["hair", 81], ["product", 49], ["fibers", 22], ["like", 20], ["scalp", 18], ["cuvva", 18], ["review", 17], ["thinning", 15], ["works", 14], ["tried", 14], ["honest", 12], ["brown", 12], ["better", 11], ["time", 11], ["great", 10], ["his", 9], ["little", 9], ["color", 9], ["dark", 9], ["unbiased", 9], ["other", 9], ["exchange", 8], ["look", 8], ["about", 8], ["head", 8], ["natural", 7], ["received", 7], ["long", 7], ["well", 7], ["looks", 7], ["products", 7], ["using", 7], ["before", 6], ["love", 6], ["covers", 6], ["tell", 6], ["put", 6], ["didn't", 6], ["good", 6], ["around", 6], ["amazing", 5], ["hold", 5], ["say", 5], ["free", 5], ["spray", 5], ["doesn't", 5], ["find", 5], ["back", 5], ["fiber", 5], ["feel", 5], ["happy", 5], ["dry", 5], ["over", 5], ["their", 4], ["short", 4], ["different", 4], ["bosley", 4], ["light", 4], ["bald", 4], ["husband", 4], ["hairspray", 4], ["results", 4], ["came", 4], ["first", 4], ["being", 4]]

Fakespot Review Grade

Our analysis detected 74.5% low quality reviews

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