This means getting back to skeptics since the early adopters supporting the product also called visionaries do not represent a ...  Read More

This means getting back to skeptics since the early adopters supporting the product also called visionaries do not represent a good reference for the mainstream  Read Less

While there were portion of it that i couldn’t understand fully due to lack of experience i could resonate with the rest of it

While there were portion of it that i couldn’t understand fully due to lack of experience i could resonate with the rest of it  Read Less

I could not agree more with the idea of having a product marketing person involved to drive product decisions to cross the chasm

I could not agree more with the idea of having a product marketing person involved to drive product decisions to cross the chasm  Read Less

Excellent and useful guide to avoiding the pot holes along the way to crossing the chasm

Excellent and useful guide to avoiding the pot holes along the way to crossing the chasm  Read Less

Then we find ways in which to address these customers the proper timings the proper sales pitches the product pricing the compe...  Read More

Then we find ways in which to address these customers the proper timings the proper sales pitches the product pricing the competitors the strategic partnerships the development team and even the compensation appropriate for the team in order to attack each of the 4 market segments 1 market segment or psychographic as the author calls it being pretty unapproachable  Read Less

Worth reading alongside a book called solution selling the strongman process which has many practical ideas

Worth reading alongside a book called solution selling the strongman process which has many practical ideas  Read Less