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Highlights
The algorithms used to provide these results are constantly improving. These results might change.

Quality


On the other hand, the pitch for a high quality leather briefcase may best be made by someone in a three piece suit.

Positive Review

The book is laid out smartly, and is quite approachable for the interested reader.

Positive Review

So, we're dealing with similar goals with the author.

Neutral Review

As a professor, she is known for her obsession with the proper treatment of type and is frequently heard admonishing her studen...  Read More

Neutral Review

Packaging/appearance


She is the principal of bosler, a design firm that focuses on illustration for the licensing and surface design industry, print...  Read More

Neutral Review

You must know the fundamentals, what she calls the basics such as type, color, packaging and collaboration.

Neutral Review

Competitiveness


It brings me back to the days when i would eat up communications arts and other desing books.

Positive Review
Overview
  • How are reviewers describing this item?
    graphic, creative, two, color and learned.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • Our engine has determined that the review content quality is high and informative.
  • Our engine has discovered that over 80% high quality reviews are present.
  • This product had a total of 39 reviews as of our last analysis date on Jul 28 2021.
Details

BETA

The algorithms used to provide these results are constantly improving. These results might change.

Most positive reviewquestion

It everything I thought it would be, Great Creative resources


Helpful Insights

BETA

The algorithms used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Amazon

    The first is that rules are made to be broken.


    Posted by a reviewer on Amazon

    The thinner, red, side is about breaking those rules.


    Posted by a reviewer on Amazon

    And secondly, i believe that any visual representation should enhance the message.


    Posted by a reviewer on Amazon

    In this way, the buyers comprising your target market will internalize the advertising pitch.


    Posted by a reviewer on Amazon

    For example, an ad for harley davidson motorcycles shouldn't be presented by someone in a three piece suit.


    Posted by a reviewer on Amazon

    This softcover book matches the two sections by printing on opposite sides, so one would only have to flip the book over to access either the lessons part or the practice part.


    Posted by a reviewer on Amazon

    The book is broken down as follows:section 1: learn the rulesch.

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