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Pros & Cons

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Pros

This book is in it's 7th printing and it is a gem! Hanan's ideas and principles are timeless. Un libro de estas caracteristicas debe ser de constante consulta y lectura de todo vendedor.

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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality

It gives you the formula on how to build a powerful business case and deliver it to the right stakeholder

So this book is full of great examples and studies of how and where to use value selling

Unlikely to be ever fully appreciated in the world of sales which favors the quick fix and the new fad

I will use this material on a regular basis nice work

Overview

How are reviewers describing this item?
good, based, consultative, new and great.

Our engine has profiled the reviewer patterns and has determined that there is high deception involved.

Our engine has analyzed and discovered that 28.6% of the reviews are reliable.

This product had a total of 98 reviews as of our last analysis date on Mar 28 2024.