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What does this mean?Highlights
Quality
In some offices, you can take a nap, so the nap competes with the energy drink and the candy bars and the walk.
Why does the seller think the customer needs the product?
But all this idea is focused around customers and the product itself – not how well the product is solving customers’ jobs.
Competitiveness
It was amazing to have clay articulate what is making me so weary: competition on features rather than on customer life impact.
Purpose brands frequently succeed in reconfiguring industry structure, changing the basis of competition, and commanding premium prices.
By digging in and applying this new lens, you can cede luck to your competitors and leave them in the dust.
It is easier for competitors to copy products but it is difficult for them to copy experiences that are well integrated into your offering.
Overview
- How are reviewers describing this item?
done, new and great. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has determined that the review content quality is high and informative.
- Our engine has discovered that over 90% high quality reviews are present.
- This product had a total of 660 reviews as of our last analysis date on Apr 27 2022.
DetailsBETA
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Most positive review
Very well written with insightful examples. I have had many aha moments throughout and it has highly influenced the products an... Read More
Helpful InsightsBETA
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Posted by a reviewer on Amazon
Business starts with the problems of customers.
Posted by a reviewer on Amazon
Jobs to be done is a concept that people who develop products should embrace.
Posted by a reviewer on Amazon
Applicable in almost every situation.
Posted by a reviewer on Amazon
What job are we really hiring that product and/or process to accomplish.
Posted by a reviewer on Amazon
So, there’s one idea and it’s beaten to a bloody pulp.
Posted by a reviewer on Amazon
It revolves around the idea that a customer hires or fires a product or service to accomplish/perform a task.
Posted by a reviewer on Amazon
It tries to teach how one can identify the job the customer is trying to hire.
Posted by a reviewer on Amazon
Consumers “hire” a product or service and eventually “fire” another one to get a job done; they do not buy a product or service for that purpose.
Review Count History
Price History
