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  • How are reviewers describing this item?
    great, color, perfect, dark and good.
  • Our engine detects that in general the reviewers have a neutral sentiment.
  • Our engine has profiled the reviewer patterns and has determined that there may be deception involved.
  • Our engine has determined that the review content quality is low.
  • Our engine has analyzed and discovered that 67.1% of the reviews are reliable.
  • This product had a total of 130 reviews as of our last analysis date on Apr 25 2020.


Most positive reviewquestion

This is nice I used this brand to bleach my weave ..I like that when pair with the powder it lift pretty easy

Least positive reviewquestion

Not enough review data to provide meaningful insight.

Most authentic reviewquestion

Works great with the Liquicolor

Least authentic reviewquestion

Perfect for fast decoloration, it works really fast and leaves hair blond

Helpful Insights


    Posted by a reviewer on Amazon

    I let it sit in a sunny window for 24 hours, and it actually worked, sorta.

    Posted by a reviewer on Amazon

    The yellow was def reduced, though it didn't go all the way to white.

    Posted by a reviewer on Amazon

    Big difference, though not pure white.

    Posted by a reviewer on Amazon

    Cleaned plastic louver of orange tint.

    Posted by a reviewer on Amazon

    I used wella permanent toner as well, and some parts of my pale blonde are nearly white.

    Posted by a reviewer on Amazon

    People are okay with the return of the product.

Review Count History
Price History