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  • How are reviewers describing this item?
    great, blonde, good, dark and black.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • Our engine has discovered that over 90% high quality reviews are present.
  • This product had a total of 35 reviews as of our last analysis date on Sep 11 2016.
Reviews Summary

This is best for the first round of bleach to take dark hair to an orange tone

Ever since our local beauty supply house closed down i've been having trouble finding this particular strength of hair bleach

I love this clairol pure white 40 volume ''its real good with my lighting powder

I will continue using it

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