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Overview
  • How are reviewers describing this item?
    color, new, dark, gray and natural.
  • Our engine has profiled the reviewer patterns and has determined that there is high deception involved.
  • Our engine has analyzed and discovered that 49.4% of the reviews are reliable.
  • This product had a total of 1,437 reviews as of our last analysis date on May 7 2019.
Details

BETA

This feature is in BETA, meaning the algorithms used to provide these results are constantly improving. These results might change.

Most positive reviewquestion

I’ve been using this product for many years. It’s so easy to use and the color is very close to natural colors

Least positive reviewquestion

Not enough review data to provide meaningful insight.

Most authentic reviewquestion

Not enough review data to provide meaningful insight.

Least authentic reviewquestion

Leaves my hair with a soft, natural feel; pleasing natural color, no ammonia smell or burn, good product, much cheaper and heal...  Read More


Helpful Insights

BETA

This feature is in BETA, meaning the algorithms used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Amazon

    Other packing options would be good.


    Posted by a reviewer on Amazon

    Sad to see a good product ruined.


    Posted by a reviewer on Amazon

    Will not buy the new one again.


    Posted by a reviewer on Amazon

    First of all, the old formula, pre-1/19, is in the left-hand photo.


    Posted by a reviewer on Amazon

    All photos were taken within 2 hours of fresh coloring.


    Posted by a reviewer on Amazon

    Just like the old formula, i would highly recommend doing your gray bits first, waiting about 5 minutes, then doing the rest and start timing for the 20.


    Posted by a reviewer on Amazon

    If this formula is better, worse, or the same depends on what matters to you.


    Posted by a reviewer on Amazon

    It lasts about 6-8 weeks.

Review Count History
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Price History
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