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Fakespot Review Analyzer Report

Au Naturale Organic Lipstick in Innocence

Au Naturale Organic Lipstick in Innocence

Sold by Au Naturale
Company Product Reviews Grade:B

In category Beauty


Fakespot Review Grade

F
Our analysis detected 56.1% low quality reviews


Analyzed on:Feb 15, 2017
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There are indications of unreliable/low quality reviews. You be the judge.

0.757575

Analysis overview

Our engine has analyzed and discovered that 43.9% of the reviews are reliable.
This product had a total of 75 reviews on Feb 15 2017.
Interesting tidbit: the most used word by reviewers is lipstick.
How are reviewers describing this item?
color, organic, natural, dry and little.
Our engine has detected product exchange for reviews. We believe these reviews are harmful for real consumers because of the inherent bias and our grade reflects that.
Our engine detects that in general the reviewers have a suspiciously positive sentiment.
Our engine has profiled the reviewer patterns and has determined that there may be deception involved.
Our engine has determined that the review content quality is low.

Reviews summary

I've never bought vegan lipstick before and i've never spent $22 on lipstick before

I took a risk buying this lipstick online, since i don't wear a lot and couldn't see if it's a good match

My complaint about the lipstick being dry was satisfied because you allowed me to return it



Review Count

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Price Track

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Unreliable Reviewer
frugalgirl
Reviewer Analysis:
✓ Overwhelming amount of positive reviews
✓ Has done a total of 5 reviews for the same company
✓ Extremely positive reviews for a singular company
✓ Correlation with other fake reviewers' profile data and language.

Unreliable Reviewer
Jennifer Beno
Reviewer Analysis:
✓ Overwhelming amount of positive reviews
✓ Correlation with other fake reviewers' profile data and language.
✓ Large number of reviews created on the same date.

Unreliable Reviewer
Wendy
Reviewer Analysis:
✓ Reviewer account looks to be generated by automation
✓ Correlation with other fake reviewers' profile data and language.


[["lipstick", 69], ["color", 61], ["lips", 34], ["love", 33], ["product", 31], ["organic", 26], ["like", 20], ["other", 17], ["apply", 16], ["natural", 16], ["dry", 16], ["goes", 15], ["look", 14], ["little", 14], ["great", 13], ["vegan", 13], ["quality", 12], ["products", 11], ["naturale", 11], ["au", 11], ["skin", 10], ["lipsticks", 10], ["makeup", 10], ["pale", 9], ["review", 9], ["ingredients", 9], ["long", 9], ["wear", 9], ["red", 9], ["nice", 9], ["pink", 8], ["their", 8], ["lip", 8], ["looks", 8], ["feels", 8], ["smooth", 8], ["put", 8], ["looking", 8], ["recommend", 8], ["good", 8], ["being", 8], ["doesn't", 8], ["expected", 8], ["certified", 7], ["exchange", 7], ["honest", 7], ["gloss", 7], ["without", 7], ["lighter", 7], ["best", 7], ["company", 7], ["still", 7], ["buying", 7], ["something", 7], ["about", 7], ["way", 6], ["day", 6], ["made", 6], ["stays", 6], ["discount", 6], ["trying", 6], ["far", 6], ["since", 6], ["bought", 6], ["never", 6]]

Fakespot Review Grade

F
Our analysis detected 56.1% low quality reviews




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