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  • How are reviewers describing this item?
    red, color, great, good and liquid.
  • Our engine has profiled the reviewer patterns and has determined that there is high deception involved.
  • Our engine has analyzed and discovered that 23.1% of the reviews are reliable.
  • This product had a total of 144 reviews as of our last analysis date on Mar 1 2020.


Most positive reviewquestion

Best red food coloring I have found!

Least positive reviewquestion

Not enough review data to provide meaningful insight.

Most authentic reviewquestion

This is the best darn thing you can use to make a vibrant red velvet cake, without having to dump a ridiculous amount of food c...  Read More

Least authentic reviewquestion

great easter, thks

Helpful Insights


    Posted by a reviewer on Amazon

    I used this in a fake blood recipe for halloween and it did the trick.

    Posted by a reviewer on Amazon

    Before, i had to use two full bottles of red liquid food coloring, and even then the color was just ok.

    Posted by a reviewer on Amazon

    Nothing like a colon cancer scare to turn some folks off of red velvet cake, permanently.

    Posted by a reviewer on Amazon

    This stuff really works, and you don't even need a ton of it to actually get a real red.

    Posted by a reviewer on Amazon

    I had gotten to the point where i was definitely trying to avoid having to make red or black frosting for anything because they were such a pain using the wilton coloring - it took so much to ever get to actual red.

Review Count History