All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authen ticity Is the Best Marketing of All

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Seth Godin

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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and...

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Pros & Cons

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Pros

The tension between “them” and “us” that is felt when rolling out a new idea. It's the framework of marketing that really got me thinking about how i run my business.

Some material in the book are direct copies from titles like 'fooled by randomness', 'positioning', and 'crossing the chasm' to name a few.

Godin challenges the notion that consumers are not logical and uninformed and that marketing is too directed to assume their product/service will appeal to them. All marketers are liars will make you think about the story your company (or product) is ... Read More

Cons

Wonderbread is cast as a failure as the general public saw through its lie that bread, for centuries a staple source of carbohydrates, has carbohydrates.

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Highlights

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Quality

Excellent read that challenges you to tell a story about your product

Promoting pricing positioning and of course how to spot a remarkable product

Yeswe buy the storynot the product itself

We can not force the consumer to see something we have to guide them to coming up with the idea of something were doing first

Shipping

The book came in today and was pretty fast to get here

Competitiveness

This is a much better approach than mass marketing that you hear all the time on tv and the radio

Súper buen libro para todos los interesados en aprender de marketing

As an engineer i found this book invaluable because my intuition is to think marketing fake but the truth is that marketing is... Read More

Overview

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Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.

Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 1.

Our engine has discovered that over 90% high quality reviews are present.

This product had a total of 1,156 reviews as of our last analysis date on Jul 25 2022.