The result was not only a safer but also better performing product

The result was not only a safer but also better performing product  Read Less

As a competitive runner he wanted a real relationship with the athletes who would use his product

As a competitive runner he wanted a real relationship with the athletes who would use his product  Read Less

The gift was the constraint that came with the offer to take charge of nike’s marketing

The gift was the constraint that came with the offer to take charge of nike’s marketing  Read Less

Thats because no matter what business you are in its increasingly the constraints of funding time regulation organization compe...  Read More

Thats because no matter what business you are in its increasingly the constraints of funding time regulation organization competition resources that dominate our work  Read Less

”what has always mystified me about this statement – and i have heard it more times than i can count – is that it so fundamenta...  Read More

”what has always mystified me about this statement – and i have heard it more times than i can count – is that it so fundamentally misunderstands the nature of any kind of creativity let alone that creativity which is in the service of such clear constraints as brand demographic competition economy and you know selling  Read Less