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  • How are reviewers describing this item?
    great, still, color, little and past.
  • Our engine has profiled the reviewer patterns and has determined that there may be deception involved.
  • Our engine has determined that the review content quality is low.
  • Our engine has analyzed and discovered that 63.6% of the reviews are reliable.
  • This product had a total of 62 reviews as of our last analysis date on Mar 12 2020.


Most positive reviewquestion

Mild enough for older hair and still does the job.

Least positive reviewquestion

Not enough review data to provide meaningful insight.

Most authentic reviewquestion

For only a 20v (I usually buy at least a 30v because I'm a natural level 3) this lifts better than any other developer I've use...  Read More

Least authentic reviewquestion


Helpful Insights


    Posted by a reviewer on Amazon

    I did need to get rid of the yellow tones though, so i bought this developer with an ash hair dye from this same agebeautiful line.

    Posted by a reviewer on Amazon

    I didn't buy this for my hair but.

    Posted by a reviewer on Amazon

    Still fills the air with that nose hair-burning invisible cloud of fumes, but it did not have any effect on my skin, whatsoever.

Review Count History
Price History