I'm super super super cleanly when it comes to teeth, and i won't use most toothpastes. I like that it has no fluoride and that it does clean your teeth. It's different from other charcoal tooth paste.

Paste is runny, thinner, the taste is not minty like it used to be. It doesn't whiten your teeth at all!

The toothpaste is a hit and he zips towards me with big eyes every time i hold up the toothpaste tube. I use it every morning on her and today, the black buildup under her gums literally just fell off/peeled away.

It makes brushing teeth quick and painless. The toothpaste improves bad breath. The three headed brush cleans teeth and gums.

It looks like mucus and my dog was really unsure about it. Gave dog diarrhea. Rushed him to the vet.

Maltipoo has some tartar on his teeth. The tooth brush is horrible and does not work on k9 teeth. It does not encase the teeth easily unless pushed forcefully.

Am discontinuing this product and will try another one without the weird botanical ingredients. I'm shocked with how little diligence amazon does with products they're willing to associate their brand with.