I'm super super super cleanly when it comes to teeth, and i won't use most toothpastes. I like that it has no fluoride and that it does clean your teeth. It's different from other charcoal tooth paste.

Paste is runny, thinner, the taste is not minty like it used to be. It doesn't whiten your teeth at all!

It tastes sweet like a peppermint gum, not over powering, just sweet and subtle mintyness. They taste fine & are not overpowering in smell. I love the idea of a little mint that is actually toothpaste.

Comes in a glass jar that i believe is refillable. This isn’t like scrubbing out the peanut butter jar to recycle. Looks better on my bathroom counter than traditional lumpy toothpaste in tubes.

The flavor is perfect, the ingredients i love, and it has made my teeth noticeably whiter. As it stands, i’d say it’s flavor neutral lol. I like the eco friendly packaging and the flavor is wonderful.

It foams perfectly and is soft to chew, a bit softer than the average mint. Not hard or chalky m, very foamy and easy to brush with. Foams easily with little water and has a nice minty flavor.

This is a good substitute for fluoridated products if you do not like using toothpaste.

Having it come in plastic shipping materials entirely defeats the purpose. These companies need to stop using xylitol. Maybe they need more “grit?