We, as consumers, have no way of concluding whether this claim is correct. I assume the same can be achieved by using commercially available mainstream toothpaste in the market. not worth the time or the money, and inaccurate claim.

Love the minty cinnamon flavor and freshness. I wish they would make more red flavored toothpaste.

Leaves mouth feeling clean and fresh. Clean teeth, and a fresh palate. Doesn't leave any residue after brushing and rinsing. Cinamonylicious tooth paste.

Tubes are a bit small but price was not horrendous. Taste isn't compromised. As it's my preference, i'm happy to have this choice.

This brand has a strange unpleasant aftertaste. It looks like it came from a flooded store in a disaster area.