This toothpaste cleans the mouth and freshens the breath. The most important thing is that it can whiten the teeth.

The very reasonable priced from a well known brand. I love the the sophisticated package designs and how they elevate the look of my bathroom vanity.

Taste is nice and peperminty and feels a little tingly. Great for sensitive teeth, has a bit of grit for effectively cleaning tartar.

My teeth feel clean, polished, and smooth after i use it. My mouth is cleaner. Leaves your mouth feeling fresh for a good part of the day" "i have 50 mints in my mouth at once.

Charcoal is too abrasive to be used in toothpaste. In some places, the enamel is completely worn away. Not recommended by dentists and not recommended by ada.